What is PrEP Aware Week?
PrEP Aware Week 2023 is a public education campaign funded by the New York State Department of Health (NYSDOH) AIDS Institute, observed from October 23-29, 2023. Agencies across the state will host in-person and virtual events and activities to boost awareness and knowledge of Pre-Exposure Prophylaxis (PrEP), a highly effective HIV prevention method.
The theme for PrEP Aware Week 2023 is "PrEP is for Every Body" which references two social movements: sex positivity acknowledging that all consensual sexual activities are fundamentally healthy; and body positivity, celebrating all bodies, regardless of size, shape, skin tone, gender, and physical abilities.
The "PrEP is for Every Body" campaign features images and videos of eight new ambassadors from across the state. Collectively, they reflect the spectrum of people who can benefit from using PrEP. In addition to being featured here, these individuals agreed to share their perspectives on their personal social media platforms to advocate for PrEP and sexual health.
Participate in PrEP Aware Week
This year’s theme “PrEP is for Every Body,” is a multi-meaning message, that celebrates healthy, pleasurable, and responsible sexual relationships for literally “every BODY.” We invite you to use the campaign materials and/or share your story to amplify the message and reduce stigma.
This toolkit includes everything that you’ll need to participate in PrEP Aware Week, 2023. We’ve included a variety of social media messages, graphics, and videos for you to post on your personal and organization's social media channels. We invite you to share your story to amplify the message and reduce stigma.
Use the Campaign Hashtag
Join in the conversation! By searching the hashtag, you can find other participating organizations, our campaign ambassadors, and see how others are celebrating that PrEP is for every body. Tag the New York State Department of Health (NYSDOH) in your posts. Tagging NYSDOH means they we will be able to see and share your post!